:root {
  --paper: #f4f3ef;
  --paper-2: #deddd7;
  --ink: #151515;
  --ink-2: #242424;
  --orange: #ff5319;
  --orange-deep: #df3f0a;
  --white: #fffefa;
  --muted: #6c6a65;
  --line: rgba(21, 21, 21, 0.18);
  --radius-lg: 1.15rem;
  --radius-sm: 0.48rem;
  --page: min(88rem, calc(100vw - 2rem));
  --tracking: -1px;
  --tracking-tight: -1px;
  --copy-size: clamp(1.05rem, 1.2vw, 1.15rem);
  --copy-leading: 1.55;
  --title-leading: 1.02;
  --subhead-leading: 1.22;
  --gap-label-title: 0.8rem;
  --gap-title-subhead: 1rem;
  --gap-subhead-copy: 0.85rem;
  --display: "Arial Narrow", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --body: "Avenir Next", Avenir, "Helvetica Neue", Helvetica, Arial, sans-serif;
  --utility: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
}

html[lang="en"] {
  --tracking: -1px;
  --tracking-tight: -1px;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  background: var(--ink);
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 16px;
  letter-spacing: var(--tracking);
  line-height: 1.5;
  font-kerning: none;
  font-feature-settings: "kern" 0;
  -webkit-font-smoothing: antialiased;
}

body::before {
  position: fixed;
  inset: 0;
  z-index: 20;
  opacity: 0.025;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.8'/%3E%3C/svg%3E");
  content: "";
  pointer-events: none;
}

img, video { display: block; width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }

.skip-link {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 30;
  transform: translateY(-160%);
  padding: 0.75rem 1rem;
  background: var(--white);
  color: var(--ink);
  border-radius: var(--radius-sm);
}

.skip-link:focus { transform: translateY(0); }
.shell { width: var(--page); margin-inline: auto; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  padding: 0.75rem 0;
  background: linear-gradient(var(--paper) 70%, transparent);
}

.nav-bar {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1rem;
  min-height: 3.35rem;
  padding: 0.45rem 1rem;
  background: var(--ink);
  color: var(--white);
  border-radius: 999px;
  box-shadow: 0 0.8rem 2.8rem rgba(21, 21, 21, 0.16);
}

.brand {
  font-family: var(--utility);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: var(--tracking);
  text-decoration: none;
  text-transform: none;
}

.brand-role { opacity: 0.62; }

.nav-links,
.nav-actions {
  display: flex;
  align-items: center;
  gap: 1rem;
}

.nav-actions { justify-self: end; gap: 0.5rem; }
.nav-links a,
.language-link {
  font-size: 0.67rem;
  font-weight: 700;
  letter-spacing: var(--tracking);
  text-decoration: none;
  text-transform: uppercase;
  opacity: 0.72;
  transition: opacity 180ms ease;
}

.nav-links a:hover,
.language-link:hover { opacity: 1; }

.language-link[aria-current="page"] {
  opacity: 1;
  text-decoration: underline;
  text-underline-offset: 0.25rem;
}

.nav-cta,
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.45rem;
  padding: 0.7rem 1rem;
  border: 1px solid transparent;
  background: var(--orange);
  color: var(--ink);
  border-radius: 999px;
  font-size: 0.72rem;
  font-weight: 850;
  letter-spacing: 0;
  line-height: 1;
  text-decoration: none;
  text-transform: uppercase;
  transition: transform 180ms ease, background-color 180ms ease, color 180ms ease;
}

.nav-cta:hover,
.button:hover { transform: translateY(-2px); background: var(--white); }
.nav-cta:active,
.button:active { transform: translateY(0) scale(0.98); }

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(20rem, 0.75fr);
  gap: 0.7rem;
  min-height: min(47rem, calc(100dvh - 5.75rem));
  padding: 0.3rem 0 1.6rem;
}

.hero-copy,
.hero-portrait {
  position: relative;
  overflow: hidden;
  border-radius: var(--radius-lg);
}

.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(1.5rem, 4vw, 4rem);
  background: var(--orange);
}

.hero-copy::after {
  content: none;
}

.eyebrow,
.case-kicker,
.section-tag,
.micro-label {
  position: relative;
  z-index: 1;
  margin: 0;
  font-family: var(--utility);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: var(--tracking);
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow {
  display: inline-flex;
  width: max-content;
  padding: 0.42rem 0.6rem;
  background: var(--white);
  border-radius: 999px;
  letter-spacing: 0;
}

.hero-title {
  position: relative;
  z-index: 1;
  max-width: 13ch;
  margin: clamp(3rem, 7vh, 4.5rem) 0 var(--gap-title-subhead);
  font-family: var(--display);
  font-size: clamp(3.2rem, 5.4vw, 5.8rem);
  font-stretch: condensed;
  font-weight: 850;
  letter-spacing: var(--tracking-tight);
  line-height: var(--title-leading);
  text-wrap: balance;
}

.hero-bottom {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 2rem;
  align-items: end;
}

.hero-text-stack {
  display: grid;
  gap: var(--gap-subhead-copy);
  max-width: 44rem;
}

.hero-subhead,
.content-subhead {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(1.3rem, 1.9vw, 1.9rem) !important;
  font-weight: 720;
  letter-spacing: -1px !important;
  line-height: var(--subhead-leading) !important;
  text-wrap: pretty;
}

.content-description {
  margin-top: 0.8rem;
}

.hero-intro {
  max-width: 42rem;
  margin: 0;
  font-size: clamp(1rem, 1.5vw, 1.3rem);
  font-weight: 520;
  letter-spacing: var(--tracking);
  text-wrap: pretty;
}

.button-dark { background: var(--ink); color: var(--white); }
.button-dark:hover { background: var(--white); color: var(--ink); }

.hero-portrait { background: var(--ink); }
.hero-portrait img {
  height: 100%;
  object-fit: cover;
  object-position: 50% 28%;
  filter: grayscale(1) contrast(1.08);
  transform: scale(1.02);
}

.hero-portrait::after {
  position: absolute;
  inset: 50% 0 0;
  background: linear-gradient(transparent, rgba(0, 0, 0, 0.86));
  content: "";
}

.portrait-caption {
  position: absolute;
  right: 1.4rem;
  bottom: 1.25rem;
  left: 1.4rem;
  z-index: 1;
  color: var(--white);
}

.portrait-caption strong {
  display: block;
  margin-bottom: 0.25rem;
  font-family: var(--display);
  font-size: clamp(1.4rem, 2.4vw, 2.5rem);
  letter-spacing: var(--tracking-tight);
  line-height: 1;
}

.portrait-caption span {
  color: rgba(255, 254, 250, 0.65);
  font-family: var(--utility);
  font-size: 0.67rem;
  text-transform: none;
}

.signal-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.7rem;
  padding: 0 0 clamp(5rem, 9vw, 9rem);
}

.signal {
  min-height: 10rem;
  padding: 1.4rem;
  background: var(--paper-2);
  border-radius: var(--radius-sm);
}

.signal strong {
  display: block;
  max-width: 15ch;
  margin: var(--gap-label-title) 0 var(--gap-title-subhead);
  font-family: var(--display);
  font-size: clamp(1.5rem, 2.3vw, 2.35rem);
  letter-spacing: var(--tracking-tight);
  line-height: var(--title-leading);
}

.signal p { max-width: 34rem; margin: 0; color: var(--muted); font-size: 0.9rem; }
.signal .micro-label { display: block; margin-bottom: 0; color: var(--orange-deep); }
.signal .signal-subhead {
  margin-bottom: var(--gap-subhead-copy);
  color: var(--ink);
  font-family: var(--display);
  font-size: 1.08rem !important;
  font-weight: 720;
  line-height: var(--subhead-leading) !important;
}

.section {
  padding: clamp(5rem, 10vw, 10rem) 0;
  border-top: 1px solid var(--line);
}

.section-heading {
  display: grid;
  grid-template-columns: 12rem minmax(0, 1fr);
  gap: 2rem;
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.section-heading h2,
.case-copy h2,
.fit-copy h2,
.contact-panel h2 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(3rem, 6.3vw, 7rem);
  font-weight: 850;
  letter-spacing: var(--tracking-tight);
  line-height: var(--title-leading);
  text-wrap: balance;
}

.section-heading > div p {
  max-width: 46rem;
  margin: 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.45vw, 1.25rem);
}

.process {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.process--three { grid-template-columns: repeat(3, 1fr); }

.process-step {
  position: relative;
  min-height: 23rem;
  padding: 1.4rem;
  border-left: 1px solid rgba(255, 255, 255, 0.16);
}

.process-step:first-child { border-left: 0; }
.process-step::after {
  position: absolute;
  right: 1.4rem;
  bottom: 1.4rem;
  left: 1.4rem;
  height: 2px;
  background: rgba(255,255,255,0.16);
  content: "";
}

.process-step::before {
  position: absolute;
  bottom: 1.4rem;
  left: 1.4rem;
  z-index: 1;
  width: var(--progress, 25%);
  height: 2px;
  background: var(--orange);
  content: "";
}

.process-step:nth-child(1) { --progress: 33.333%; }
.process-step:nth-child(2) { --progress: 66.666%; }
.process-step:nth-child(3) { --progress: 100%; }
.process-num { color: var(--orange); }
.process-step h3 {
  margin: 1.5rem 0 0;
  font-family: var(--display);
  font-size: clamp(1.5rem, 2.4vw, 2.4rem);
  letter-spacing: var(--tracking-tight);
  line-height: var(--title-leading);
}

.process-step p { max-width: 24ch; margin: 0; color: rgba(255,255,255,0.62); font-size: 0.87rem; }

.case-study {
  display: grid;
  grid-template-columns: minmax(18rem, 0.62fr) minmax(0, 1.38fr);
  gap: 0.7rem;
  margin-top: 0.7rem;
}

.case-copy {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 39rem;
  padding: clamp(1.5rem, 3.5vw, 3.5rem);
  background: var(--orange);
  border-radius: var(--radius-lg);
}

.case-copy h2 { max-width: 8ch; margin: 3rem 0 0; font-size: clamp(3rem, 5.7vw, 6rem); }
.case-summary { max-width: 38rem; margin: 0; font-size: 1.05rem; }
.case-facts {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  padding-top: 1.4rem;
  border-top: 1px solid rgba(21,21,21,0.3);
}

.case-facts p { margin: 0; font-size: 0.82rem; }
.case-facts span { display: block; margin-bottom: 0.35rem; font-family: var(--utility); font-size: 0.62rem; text-transform: uppercase; opacity: 0.65; }

.pharma-gallery {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-template-rows: repeat(2, minmax(15rem, 1fr));
  gap: 0.7rem;
  min-height: 39rem;
}

.pharma-gallery figure {
  position: relative;
  grid-column: span 2;
  margin: 0;
  overflow: hidden;
  background: var(--ink-2);
  border-radius: var(--radius-sm);
}

.pharma-gallery figure:first-child { grid-column: span 4; grid-row: span 2; }
.pharma-gallery img { height: 100%; object-fit: cover; transition: transform 500ms cubic-bezier(.2,.8,.2,1); }
.pharma-gallery figure:hover img { transform: scale(1.035); }

.work-showcase {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 0.7rem;
}

.work-card {
  grid-column: span 4;
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius-lg);
}

.work-card--wide { grid-column: span 7; }
.work-card--vertical { grid-column: span 5; }
.work-card--full { grid-column: 1 / -1; }
.work-card video { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; background: #000; }
.work-card--wide video { aspect-ratio: 16 / 10; }
.work-card--full video { aspect-ratio: 16 / 7; }
.work-card-meta { padding: 1.4rem; }
.work-card-meta h3 { margin: 0.35rem 0 0.65rem; font-family: var(--display); font-size: clamp(1.7rem, 2.8vw, 3rem); letter-spacing: var(--tracking-tight); line-height: 0.98; }
.work-card-meta p { margin: 0; color: rgba(255,255,255,0.62); font-size: 0.88rem; }
.work-card-meta .micro-label { color: var(--orange); }

:where(
  .hero-intro,
  .signal p,
  .section-heading > div > p,
  .process-step p,
  .story-copy > p:not(.case-kicker),
  .case-summary,
  .case-facts p,
  .reel-card p,
  .hipas-social-proof figcaption,
  .concept-copy > p:not(.case-kicker),
  .design-project-copy > p:not(.case-kicker),
  .matt-video p,
  .work-card-meta > p:not(.micro-label),
  .fit-copy p,
  .contact-bottom p
) {
  font-size: var(--copy-size);
  line-height: var(--copy-leading);
  letter-spacing: -1px;
}

.story-case {
  display: grid;
  grid-template-columns: minmax(18rem, 0.82fr) minmax(0, 1.18fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: center;
  margin-top: 1rem;
  padding: clamp(1.5rem, 4vw, 4rem);
  border-radius: var(--radius-lg);
}

.story-case--dark { background: #101d32; color: var(--white); }
.story-case--red { background: #b32622; color: var(--white); }
.story-case--green { background: #173f35; color: var(--white); }
.story-copy h2,
.concept-copy h2 {
  max-width: 11ch;
  margin: 1.4rem 0 0;
  font-family: var(--display);
  font-size: clamp(2.8rem, 5vw, 5.5rem);
  font-weight: 850;
  letter-spacing: -1px;
  line-height: var(--title-leading);
}
.story-copy > p:not(.case-kicker) { max-width: 42rem; color: rgba(255,255,255,0.78); }
.story-copy > .content-subhead { color: var(--white); }
.concept-copy > .content-subhead,
.design-project-copy > .content-subhead,
.section-heading .content-subhead,
.case-copy .content-subhead,
.fit-copy .content-subhead,
.contact-panel > .content-subhead { color: var(--ink); }
.capability-list { display: flex; flex-wrap: wrap; gap: 0.55rem; margin: 2rem 0 0; padding: 0; list-style: none; }
.capability-list li { padding: 0.55rem 0.75rem; border: 1px solid rgba(255,255,255,0.28); border-radius: 999px; font-family: var(--utility); font-size: 0.7rem; }
.story-media { overflow: hidden; background: #000; border-radius: var(--radius-sm); }
.story-media video { width: 100%; object-fit: contain; background: #000; }
.story-media--landscape video { aspect-ratio: 16 / 9; }

.reel-grid { display: grid; gap: 0.7rem; }
.reel-grid--two { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.reel-grid--three { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.reel-grid--four { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.reel-card { overflow: hidden; background: rgba(0,0,0,0.28); border-radius: var(--radius-sm); }
.reel-card video { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; background: #000; }
.reel-card h3 { margin: 1rem 1rem var(--gap-title-subhead); font-family: var(--display); font-size: 1.65rem; letter-spacing: -1px; line-height: var(--title-leading); }
.reel-card p { margin: 0 1rem 1rem; color: rgba(255,255,255,0.72); }
.reel-card .card-subhead {
  margin-bottom: var(--gap-subhead-copy);
  color: var(--white);
  font-family: var(--display);
  font-size: 1.05rem !important;
  font-weight: 720;
  line-height: var(--subhead-leading) !important;
}
.hipas-social-proof { grid-column: 1 / -1; margin: 1rem 0 0; overflow: hidden; background: rgba(0,0,0,0.24); border-radius: var(--radius-sm); }
.hipas-social-proof img { aspect-ratio: 1500 / 808; object-fit: cover; }
.hipas-social-proof figcaption { display: flex; gap: 1rem; justify-content: space-between; padding: 1rem 1.2rem; color: rgba(255,255,255,0.76); }
.hipas-social-proof figcaption span { flex: 0 0 auto; color: var(--white); font-family: var(--utility); font-size: 0.72rem; font-weight: 700; text-transform: uppercase; }
.case-study--spaced { margin-top: 1rem; }

.concept-section { background: #e7e4dc; }
.concept-story { display: grid; grid-template-columns: minmax(18rem, 0.56fr) minmax(0, 1.44fr); gap: 1rem; margin-top: 1rem; padding: clamp(1.5rem, 3vw, 3rem); background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius-lg); }
.concept-copy { align-self: center; }
.concept-copy > p:not(.case-kicker) { max-width: 34rem; color: var(--muted); }
.concept-note { padding-top: 1rem; border-top: 1px solid var(--line); font-family: var(--utility); }
.concept-grid { display: grid; gap: 0.7rem; }
.concept-grid--two { grid-template-columns: repeat(2, 1fr); }
.concept-grid--three { grid-template-columns: repeat(3, 1fr); }
.concept-grid--four { grid-template-columns: repeat(2, 1fr); }
.concept-grid img,
.concept-grid video { width: 100%; height: 100%; min-height: 22rem; aspect-ratio: 4 / 5; object-fit: cover; background: #111; border-radius: var(--radius-sm); }
.concept-image-button { display: block; width: 100%; min-width: 0; padding: 0; overflow: hidden; border: 0; background: transparent; border-radius: var(--radius-sm); cursor: zoom-in; }
.concept-image-button img { transition: transform 220ms ease; }
.concept-image-button:hover img { transform: scale(1.025); }

.image-lightbox { position: fixed; inset: 0; z-index: 100; display: grid; visibility: hidden; place-items: center; padding: clamp(1rem, 4vw, 3rem); background: rgba(8, 12, 20, 0.94); opacity: 0; pointer-events: none; transition: opacity 180ms ease, visibility 0s linear 180ms; }
.image-lightbox.is-open { visibility: visible; opacity: 1; pointer-events: auto; transition-delay: 0s; }
.image-lightbox img { width: auto; max-width: min(100%, 80rem); max-height: calc(100dvh - 2rem); object-fit: contain; border-radius: var(--radius-sm); box-shadow: 0 1.5rem 5rem rgba(0,0,0,0.42); }
.image-lightbox button { position: absolute; top: 1rem; right: 1rem; display: grid; place-items: center; width: 3rem; height: 3rem; padding: 0; border: 1px solid rgba(255,255,255,0.3); border-radius: 50%; background: var(--ink); color: var(--white); font-size: 1.6rem; line-height: 1; cursor: pointer; }
body.lightbox-open { overflow: hidden; }

.design-work-section { background: #d7d9d3; }
.design-project { margin-top: 1rem; padding: clamp(1.5rem, 3vw, 3rem); overflow: hidden; border-radius: var(--radius-lg); }
.design-project-copy { display: grid; grid-template-columns: minmax(15rem, 0.55fr) minmax(0, 1fr); gap: 1rem 3rem; align-items: end; margin-bottom: clamp(2rem, 4vw, 4rem); }
.design-project-copy h2 { max-width: 15ch; margin: 1rem 0 0; font-family: var(--display); font-size: clamp(2.8rem, 5vw, 5.5rem); font-weight: 850; letter-spacing: -1px; line-height: 0.9; }
.design-project-copy > p:not(.case-kicker) { max-width: 38rem; margin: 0; }
.design-project--blue { background: #174c64; color: var(--white); }
.design-project--blue .design-project-copy > p { color: rgba(255,255,255,0.78); }
.design-project--editorial { background: #f1e6ce; color: var(--ink); }
.design-project--editorial .design-project-copy > p { color: #5f584b; }
.design-project--market { background: #041d3d; color: var(--white); }
.design-project--market .design-project-copy > p { color: rgba(255,255,255,0.74); }
.social-grid { display: grid; gap: 0.7rem; }
.social-grid--four { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.social-grid img { aspect-ratio: 1; object-fit: cover; }
.editorial-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.7rem; align-items: stretch; }
.editorial-grid img,
.editorial-grid video { height: 100%; min-height: 32rem; aspect-ratio: 9 / 13; object-fit: cover; background: #090910; border-radius: var(--radius-sm); }
.matt-layout { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(18rem, 0.7fr); gap: 0.7rem; align-items: start; }
.matt-carousel { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0.7rem; }
.matt-carousel img { aspect-ratio: 1; object-fit: cover; }
.matt-video { position: sticky; top: 5.3rem; overflow: hidden; background: rgba(255,255,255,0.08); border-radius: var(--radius-sm); }
.matt-video video { aspect-ratio: 9 / 16; object-fit: contain; background: #000; }
.matt-video p { margin: 0; padding: 1rem; color: rgba(255,255,255,0.72); }

.other-work-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.7rem; }
.other-work-grid .work-card { grid-column: auto; }
.other-work-grid .work-card video { width: 100%; aspect-ratio: 4 / 5; object-fit: contain; background: #000; }
.other-work-grid .work-card:nth-child(even) { background: var(--orange); color: var(--ink); }
.other-work-grid .work-card:nth-child(even) .work-card-meta p { color: rgba(21,21,21,0.72); }
.other-work-grid .work-card:nth-child(even) .work-card-meta .micro-label { color: var(--ink); }

.fit-section {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(20rem, 0.75fr);
  gap: 0.7rem;
}

.fit-copy,
.fit-list {
  min-height: 32rem;
  padding: clamp(1.5rem, 4vw, 4rem);
  border-radius: var(--radius-lg);
}

.fit-copy { display: flex; flex-direction: column; justify-content: space-between; background: var(--paper-2); }
.fit-copy h2 { max-width: 10ch; }
.fit-copy p { max-width: 42rem; margin: 0; color: var(--muted); }
.fit-list { background: var(--ink); color: var(--white); }
.fit-list ul { margin: 4rem 0 0; padding: 0; list-style: none; }
.fit-list li { padding: 1.1rem 0; border-top: 1px solid rgba(255,255,255,0.18); font-size: clamp(1.05rem, 1.6vw, 1.35rem); }
.fit-list li::before { margin-right: 0.85rem; color: var(--orange); content: "↳"; }

.contact-wrap { padding: 0 0 0.7rem; background: var(--ink); }
.contact-panel {
  position: relative;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  min-height: 34rem;
  padding: clamp(1.5rem, 4.5vw, 4.5rem) clamp(2rem, 6vw, 6rem) clamp(2rem, 6vw, 6rem);
  background: var(--orange);
  border-radius: var(--radius-lg);
}

.contact-panel::after {
  content: none;
}

.contact-panel > .section-tag { margin-bottom: var(--gap-label-title); }
.contact-panel h2 { position: relative; z-index: 1; max-width: 12ch; }
.contact-bottom { position: relative; z-index: 1; display: flex; justify-content: space-between; gap: 2rem; align-items: end; margin-top: var(--gap-subhead-copy); }
.contact-bottom p { max-width: 38rem; margin: 0; font-size: 1rem; }

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  padding: 2rem 1rem 3rem;
  background: var(--ink);
  color: rgba(255,255,255,0.55);
  font-family: var(--utility);
  font-size: 0.65rem;
  text-transform: none;
}

.site-footer a { text-underline-offset: 0.2rem; }

.legal-page { min-height: 100dvh; padding: 3rem 0 6rem; }
.legal-page .nav-bar { margin-bottom: clamp(5rem, 10vw, 9rem); }
.legal-copy { max-width: 48rem; }
.legal-copy h1 { margin: 0 0 2rem; font-family: var(--display); font-size: clamp(3.2rem, 8vw, 7rem); letter-spacing: var(--tracking-tight); line-height: 0.87; }
.legal-copy h2 { margin: 3rem 0 0.7rem; font-size: 1.2rem; }
.legal-copy p { color: var(--muted); }

.reveal-ready [data-reveal] { opacity: 0; transform: translateY(1.2rem); transition: opacity 600ms ease, transform 600ms cubic-bezier(.2,.8,.2,1); }
.reveal-ready [data-reveal].is-visible { opacity: 1; transform: translateY(0); }

:focus-visible { outline: 3px solid var(--orange); outline-offset: 4px; }

@media (max-width: 980px) {
  .nav-links { display: none; }
  .nav-bar { grid-template-columns: 1fr auto; }
  .nav-actions { grid-column: 2; }
  .hero { grid-template-columns: 1fr 0.72fr; min-height: 43rem; }
  .hero-bottom { grid-template-columns: 1fr; }
  .hero-bottom .button { width: max-content; }
  .section-heading { grid-template-columns: 1fr; }
  .process { grid-template-columns: repeat(2, 1fr); }
  .process-step:nth-child(3) { border-left: 0; border-top: 1px solid rgba(255,255,255,0.16); }
  .process-step:nth-child(4) { border-top: 1px solid rgba(255,255,255,0.16); }
  .case-study { grid-template-columns: 1fr; }
  .case-copy { min-height: 30rem; }
  .pharma-gallery { min-height: 44rem; }
  .work-card,
  .work-card--wide,
  .work-card--vertical { grid-column: span 6; }
  .work-card--full { grid-column: 1 / -1; }
  .fit-section { grid-template-columns: 1fr; }
  .fit-copy, .fit-list { min-height: 26rem; }
  .story-case,
  .concept-story { grid-template-columns: 1fr; }
  .design-project-copy { grid-template-columns: 1fr; }
  .social-grid--four { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .matt-layout { grid-template-columns: 1fr; }
  .matt-video { position: static; }
  .other-work-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 680px) {
  :root { --page: min(100% - 1rem, 88rem); }
  .site-header { padding: 0.5rem 0; }
  .nav-bar { min-height: 3.7rem; padding-left: 0.8rem; }
  .brand { display: flex; flex-direction: column; line-height: 1.05; white-space: nowrap; }
  .brand-role { margin-top: 0.22rem; font-size: 0.54rem; }
  .nav-actions .nav-cta { display: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-copy { min-height: 38rem; }
  .hero-title { margin-top: 3.2rem; font-size: clamp(2.65rem, 11vw, 4.1rem); }
  .hero-portrait { min-height: 30rem; }
  .signal-strip { grid-template-columns: 1fr; }
  .signal { min-height: 8rem; }
  .signal strong { margin-bottom: 1rem; }
  .process-step p,
  .work-card-meta > p:not(.micro-label) { color: rgba(255,255,255,0.78); }
  .portrait-caption span,
  .micro-label,
  .section-tag,
  .eyebrow { font-size: 0.75rem; }
  .section { padding: 5rem 0; }
  .section-heading h2,
  .fit-copy h2,
  .contact-panel h2 { font-size: clamp(3rem, 15vw, 5rem); }
  .process { grid-template-columns: 1fr; }
  .process-step { min-height: 18rem; border-top: 1px solid rgba(255,255,255,0.16); border-left: 0; }
  .process-step:first-child { border-top: 0; }
  .process-step h3 { margin-top: 1.5rem; }
  .case-copy h2 { font-size: clamp(3rem, 15vw, 5rem); }
  .case-facts { grid-template-columns: 1fr; }
  .pharma-gallery { grid-template-columns: repeat(2, 1fr); grid-template-rows: 24rem 14rem; min-height: 0; }
  .pharma-gallery figure,
  .pharma-gallery figure:first-child { grid-column: span 1; grid-row: span 1; }
  .pharma-gallery figure:first-child { grid-column: 1 / -1; }
  .work-showcase { grid-template-columns: 1fr; }
  .work-card,
  .work-card--wide,
  .work-card--vertical,
  .work-card--full { grid-column: 1; }
  .work-card video,
  .work-card--wide video,
  .work-card--full video { aspect-ratio: 4 / 5; }
  .fit-copy, .fit-list { min-height: auto; }
  .fit-copy { gap: 5rem; }
  .contact-panel { min-height: 0; }
  .contact-bottom { flex-direction: column; align-items: start; }
  .contact-bottom .button { width: 100%; }
  .site-footer { flex-direction: column; }
  .reel-grid--two,
  .reel-grid--three,
  .reel-grid--four,
  .other-work-grid { grid-template-columns: 1fr; }
  .hipas-social-proof figcaption { flex-direction: column; }
  .editorial-grid { grid-template-columns: 1fr; }
  .editorial-grid img,
  .editorial-grid video { min-height: 0; }
  .matt-carousel { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .concept-grid--three,
  .concept-grid--four { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .concept-grid img,
  .concept-grid video { min-height: 15rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; }
  .reveal-ready [data-reveal] { opacity: 1; transform: none; }
}

.hero-intro,
.signal p,
.section-heading > div > p,
.process-step p,
.story-copy > p:not(.case-kicker),
.case-summary,
.case-facts p,
.reel-card p,
.hipas-social-proof figcaption,
.concept-copy > p:not(.case-kicker),
.design-project-copy > p:not(.case-kicker),
.matt-video p,
.work-card-meta > p:not(.micro-label),
.fit-copy p,
.contact-bottom p {
  font-size: var(--copy-size) !important;
  line-height: var(--copy-leading) !important;
  letter-spacing: -1px !important;
}

.signal strong,
.section-heading h2,
.case-copy h2,
.story-copy h2,
.concept-copy h2,
.fit-copy h2,
.contact-panel h2 {
  letter-spacing: -1px;
}

.section-heading h2 + .content-subhead,
.story-copy h2 + .content-subhead,
.concept-copy h2 + .content-subhead,
.design-project-copy h2 + .content-subhead,
.case-copy h2 + .content-subhead,
.fit-copy h2 + .content-subhead,
.contact-panel h2 + .content-subhead,
.process-step h3 + .content-subhead {
  margin-top: var(--gap-title-subhead) !important;
  margin-bottom: 0 !important;
}

.content-subhead + p,
.content-subhead + .case-summary,
.content-subhead + .content-description {
  margin-top: var(--gap-subhead-copy) !important;
}

.story-copy > p + p,
.concept-copy > p + p,
.design-project-copy > p + p,
.section-heading > div > p + p,
.fit-copy p + p {
  margin-top: var(--gap-subhead-copy) !important;
}

.section-heading h2,
.case-copy h2,
.story-copy h2,
.concept-copy h2,
.design-project-copy h2,
.fit-copy h2,
.contact-panel h2,
.process-step h3,
.signal strong,
.hero-title {
  line-height: var(--title-leading) !important;
}

:where(h1, h2, h3) {
  line-height: var(--title-leading) !important;
}

:where(h1, h2, h3, p, li, a, button, span, strong, figcaption) {
  letter-spacing: -1px !important;
}